![]() ![]() The same designs are used on the clothes, along with jars of sweets and seating. An installation on the wall of paint tins pours graphical lines of paint down the walls and onto the floor. Without needing to use any tech, the space was a sensory experience with the focus being on the colour palette. Whilst the space itself is incredibly dramatic, the overall aesthetic is not in competition with the sneakers on display and they still manage to be the star of the show.īenetton created a ‘rainbow theatre’ pop-up in Printemps that was bold and eye-catching. The high ceilings, narrow width and runway-like depth are immediately noticeable in this extraordinary store. As the store is located in the ‘City of Angels’ the founders wanted to conjure up an image of ‘heaven’. Sneaker brand APL’s first store in LA is defined by its long narrow space that is both dramatic and serene. Ninety-thousand used plastic bottles have been obtained to fill the stores which is shockingly the amount that are purchased globally every six seconds. ![]() The stores will be closed for three days over Fashion Week to keep the focus on the displays and, ultimately, the message. From the outside the windows are filled with empty plastic bottles to highlight the new collection’s use of recycled plastic. The designer has filled her London stores with plastic bottles to make a statement about waste. Luxury handbag designer Anya Hindmarch has launched the ’I am a plastic bag’ collection for London Fashion Week in favour of a catwalk show.
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